Comedians and hosts of the podcast Basement Yard, Joe Santagato and Frank Alvarez, feature in a new linen campaign for menswear brand Bonobos.
A spokesperson for the brand commented 'Beyond just style guidance, our mission this summer is to help men reframe how they view linen... we are able to feature our linen collection and highlight its benefits in a completely relatable way for our customer. The Basement Yard also has a strong following and wide reach. In partnering with Joe and Frank, we also know that our campaign can be further amplified with their audience, driving brand awareness'.